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Privacy policy

Privacy policy

We believe in making things easy for you as our dear customer. The privacy policy explains how we uses your personal data when shopping on or

The European Data Protection law changed on 25 May 2018.  Like all organisations that use your personal information, we have to provide more information about the purposes for which we use your personal data, the rights you have over it and what that means in practice.

We are committed to protecting your privacy.  We believe in using your personal information to make things simpler and better for you.  We will keep your personal information safe and will never sell it to third parties.  We will be transparent with you about why we collect your personal information and how we use it.

Collecting information about you

Information we get from you – Baricol Bariatrics AB collects personal information about you whenever you shop with us or use our services.  Some of this information you give us directly when, for example, you place an order on our website or sign up for a service.  Baricol Bariatrics AB use the information that we collect to fulfill our commitments to you and to provide you with the service that you expect. Other information is collected indirectly, for example when you post comments on our Facebook page. Please see below for examples of the data we collect from you: or 

Name, address, contact details, browsing history and purchases.


A cookie is a small text file that is saved to, and during subsequent visits on retrieved from your computer. We use cookies on our website to enhance and simplify your visit. We do not use cookies to disclose information to third parties.

There are two types of cookies; permanent and temporary (session cookies). Permanent cookies are stored as a file on your computer for some time. Session cookies are stored temporarily in your computer’s memory and disappear when you close your browser.

You can easily erase cookies from your computer using your browser. For instructions on how to handle and delete cookies please look under “Help” in your browser, you can choose to disable cookies, or to receive a notification each time a new cookie is sent to your computer. Please note that if you choose to disable cookies, you will not be able to take advantage of all features on the website.

Information we obtain from social media

Information posted publicly on social media sites is an importan source of information for us to better understand our customer base and this information is sometimes collected. We do this in a way that in most cases do not identify individual customers. As an example we look at which groups of customers are more likely to talk to us via social media or use social media to talk about our products.  If we intend to use your information from a social media site such as Instagram, we will always contact you for your permission first. If you raise a question or file a complaint through our social media pages, we will of course have a record of your user name.  This is used only to enable us to correspond with you and resolve the matter you have raised.

How and why we use your personal information

We use your personal information for a number of different purposes.  Baricol Bariatrics AB use the information that we collect to fulfill our commitments to you and to provide you with the service that you expect. We may use this information to:

– Process your financial transactions.
– Send you order and renewal confirmations.
– Respond to customer service requests, questions and concerns.
– Administer your account.
– Send you requested product or service information.
– Keep you informed about special offers and services of Baricol Bariatrics AB.
-Meet our research and product/service development needs and to improve our website.

You will be asked to confirm that you accept to provide your personal data and that you give your permission to Baricol Bariatrics AB to process your personal data.  All of the details such as why we want your data, how it will be used and if your data will be shared will be provided at the time of asking you for your consent. Where we are relying on consent you will usually see a tick box.

Baricol Bariatrics AB may use consent where we are asking you to confirm your marketing preferences to ensure we only contact with the option you have chosen e.g. e-mail.

If some of your details have changed since the time you provided your consent you can update and amend your details at any time.

You have the right to withdraw your consent at any time if you no longer wish to take part.

If you no longer want us to hold your data you can request for your data to be erased.

There is a wide range of legal and regulatory requirements we as a company need to comply with, and some of these may affect the way we process personal data, or the length of time for which we are required to keep it.

You have the right to request that we amend your data, and you can ask for your data to be removed. If we do not have any legal requirements to keep this, then we will remove it.

Baricol Bariatrics might be under a legal obligation to obtain and disclose your personal data.

Where possible we will notify you when processing your data due to a legal obligation, however this may not always be possible. However in order to prevent criminal activity or help to detect criminal activity we may share information with forces such as the Police. This is done in a safe and secure manner. You may not be notified of this.

Baricol Bariatrics may also hold personal data for our own legitimate business interest.  This relates to us managing our business to enable us to give you the best service/products and most secure experience.  When we rely on this, we will carry out a legitimate interest assessment to ensure we consider and balance any potential impact on you and your rights under data protection laws.

Our legitimate business interests do not automatically override your interests – we will no use your Personal Data for activities where our interests are overridden by the impact on you, unless we have your consent or are otherwise required or permitted to by law.

We may process your information to protect you against fraud when transacting on our website, and to ensure our websites and systems are secure.

If you have any concerns about the processing, you have the right to object to processing that is based on our legitimate interests.

We use your personal information to provide our products and services, for example to set up and run your account, process orders and transactions, respond to queries and comments and provide you with the best possible level of customer service.  We may use it to contact you about orders you have placed or to send you reminders (e.g. about repeat orders).  We may also contact you in emergency situations, such as an urgent product recall. As long as you use our products and services you can not opt out of this. 

We have a legal obligation to keep the personal data we hold accurate and up to date.

We periodically update our records against commercially or publicly available sources to update addresses where customers have moved or who are deceased. This is to fill gaps in the contact details we hold and to correct addresses that are incorrectly formatted. You might opt out of this process, however there may be legal and regulatory requirements that require us to keep your information up to date if you are using our products/services.

We carry out analytics on the information we hold about our customers to help us understand who our customers are, how they use our products and services, and how people interact with us.  This enables us to plan our business – for example, stock levels, maximize the effectiveness of our advertising and understand how our business is performing. We do not do this in a way that enables individual customers to be identified. You have the right to object to the way we use your data if you believe our legitimate interest in doing it is outweighed by your right to privacy.

We might use your personal data such as your browsing history, username and purchases to personalise our websites so they are more relevant to you, giving you a better online experience. We do this through our use of Cookies. You can object to this, however we believe it will result in your online experience being less personal and relevant to you.  The content and search results you see will be generic rather than related to your interests.

If you are a registered customer you can email the contact details given below with your request.  

If you are not a registered customer, information held in our Cookies may be used to select content that we feel is more relevant for you.  To prevent this, you can clear your cookies.

We may invite you to give feedback on our products and services you have used or take part in market research activities such as customer surveys, questionnaires or focus groups.  Although the invitation may be sent to you by third party agencies on our behalf, rest assured that we only send your contact details and, where relevant, data that we have collected through the use of our websites. We will only contact you by email if you have indicated that you are fine with receiving marketing materials from Baricol Bariatrics AB. Please be aware that you will not be contacted more than once every six months for research purposes. You will always be able to decline to take part in research activities and you can opt out of these types of emails from Baricol Bariatrics as well as other marketing emails. You can do this by managing your preferences following the unsubscribe link at the bottom of any of our emails.

If ownership of all or part of our business changes, we will  transfer your personal information to the new owner or successor company so we can continue to provide our services.

We share your personal information with companies that provide services on our behalf, such as printers, couriers, mailing houses, data hosting services, call centre providers, market research, manufacturers and suppliers. We always ensure these companies give your information the same level of care and security we do.  If your information is to be sent outside Europe, we make sure it will be subject to standards of protection and security that are as high as those we uses here in the Sweden. For more information on the location of your data please see below. Examples of the functions that may be carried out by external companies:

– Customer service centre
– Account set up and card issue
– Mailing houses and printers
– Delivery services such as couriers
– Market research
– Manufacturers or suppliers
– Payment providers
– Companies that provide web hosting, content providers, competitions.
– Companies that do fraud and money laundering checks
– Companies that provide IIT services & support inclusive of web hosting, data storage, data cleansing, content providers, competitions.

The EEA comprise of all of the European Union countries and Iceland, Liechtenstein and Norway. Personal data can be transferred, processed and stored within these countries safely and securely as they offer an adequate level of protection to personal data in comparison to the Sweden.

There are a number of additional countries that can also offer an adequate level of protection, these are Andorra, Argentina, Canada, Faroe Islands, Guernsey, Israel, Isle of Man, Jersey, New Zealand, Switzerland, Uruguay and the US.

We take your data very seriously, therefore will always conduct a full review of all of our suppliers’ processes and procedures including storage solutions for our data. In order to ensure adequacy when sending your data outside of the EEA. As your data is stored safely and securely both inside and outside of the EEA, we cannot offer alternative storage solution. If you wish to opt out of having your data stored outside of the EEA, you will need to close your account with Baricol Bariatrics AB.

We hold your personal information for as long as we have a legal or business reason to do so, which generally means as long as you remain a Baricol Bariatrics customer or as required to meet our legal obligations, resolve disputes or enforce our agreements.

Securing your payment details online. Baricol Bariatrics has been issued with a Secure Server Digital Certificate by the online Certification Authority, GlobalSign. This confirms that is a legitimate website that provides an encrypted communication channel to protect the information you pass to us when making a purchase. For more information about GlobalSign Digital Authentication services and online security guarantees, visit the GlobalSign website

In addition to this, all credit/debit card payments are securely handled by an industry-leading payment processor and are never stored on the Baricol Bariatrics website.

We respect the fact that your personal information is your information, and we will make it easy for you to update or change your personal details or marketing permissions.  Please help us to help you by letting us know if your contact details change, or if you spot any errors in the information we hold about you.

If you would like a copy of the information we holds about you or have any queries about the way Baricol Bariatrics handles your personal information, please contact customer service

You have to right to obtain a copy of the all information that Baricol Bariatrics holds about you, such as personal details, correspondence, marketing preferences, consent information, complaints, queries, within a 30 day time limit and free of charge.

Under certain circumstances you can request that Baricol Bariatrics moves your data to another service provider. The is not an automatic right, depending on the type of data that we hold about you and the reason Baricol Bariatrics process the data will depend on what we are able to do. Please contact please contact customer service

While you remain a customer, we will process and retain your data as described in this Policy. Once you cease to be a customer we will hold your data as described. You do have a right to request that Baricol Bariatrics deletes your personal data it holds. This is not an automatic right, what Baricol Bariatrics are able to delete will depend on the type of data that we hold about you.

For all questions relating to this policy please contact customer service at